Sunday, May 17, 2015

How To Increase Blog Traffic

Photo via CamillaMayer, found here


Let's face it: higher blog traffic makes blogging that much more fun. It creates a dialog - the engagement, successful collaborations, and finally, higher income. I'm asked often how I keep my blog traffic up, and I have to admit something: six years on the scene and I still have my slow times. I still struggle here and there. The competition is as stiff as ever, the blog world is changing with the times. That's why I'm always Googling what's new and am updating myself with what the blogger trendsetters are up to. And that's just how I open my mornings! Beyond that, there are a few more rules I follow religiously to improve and increase blog traffic, here they are:


Content - the core of blogging. This is where you express yourself, and the *real* reason your readers keep coming back. When it comes to content, please don't ignore SEO. Search Engine Optimism. A term which has become somewhat annoying (at least for those of us working in content marketing), but SEO rules must be integrated deep into our writing style. (Why? Google. That's why.) Write fully and from the heart. We're all totally guilty of those quicky-posts (especially me). But you owe amazing content to your readers and especially to yourself. The feeling of finishing a stellar article and then receiving mind-blowing feedback is priceless. 
As much as I hate admitting it, my weakness in content and creating blog posts is coming up with really great headlines. It's important to realize that most people only read the headline and then proceed to skim the rest of the post. A good headline is everything, and it's recommended to really take your time with writing it A great tip: try thinking of what/how someone would Google the topic you are blogging about.
Keep active on social media and be constantly updated on what's happening in the (fashion) world. Be open to changing your editorial calendar when breaking news occurs (like a designer leaves, your favorite celebrity wears something insane, the latest collection is too good – it must be shared). Sticking with the times is the best way to get your content shared too, as that's what everyone's talking about!
Don't forget to research thoroughly and properly source – and admit if you've made a mistake in the past. Credibility is very important. Finally, don't forget to write in your own voice – forgetting their voice is the worst thing a blogger can do. So, don't.


We're all a part of this community – the fashion blogging community. It's probably the most gorgeous community online, I should add. And what should we do when we join a community? We network! Comment on other blogs, say hi and reply to their posts (yes, I mean a comment a bit more than "hi. Nice blog. Follow me *links* xoxo").
A lot of bloggers are very talented and innovative – you have a lot to learn from your peers in the game. Guest blogging and "sharing an audience" is an amazing way to increase your traffic while also increasing another blogger's traffic. Hosting a mutual giveaway is another awesome way to increase traffic, and again, this is true for the other blogger as well. 
Reaching out to bloggers can also be done through Independent Fashion Bloggers (if you're not already a member, please become one!).
Be active on social media platforms, most importantly Twitter, Instagram, and Google Plus. Post updates (with photos - they attract attention) when a new post goes up, in addition to sharing ideas and things you like with your readers. I have readers who were first Twitter followers before moving on to my blog  - the best example I have of the importance of being awesomely yourself and sharing blog posts on social media. 


Guys, that pretty much covers it. I know it may seem like a lot to some but also like just a bit to others. This is what works for me for now, but I'm more than happy to hear what is working for you! Please share in a comment! xx

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Also, I'm just going to say - I'm very open to blogger collaborations! If you have anything in mind, don't hesitate to email me ardenrubens@gmail.com xx

104 comments:

  1. Great tips ! Will definitely take this into account

    www.susannahzabelle.com

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  2. Great tips Arden! Thanks for sharing this with us!
    I wish you an amazing start of the week!
    ♥♥♥
    Jeanne
    http://fashionmusingsdiary.com

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  3. i agree, choice of right words on the headline is so important!

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  4. Great tips, really informative post. Thank you for sharing!

    http://www.theaisleofstyle.com/

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    1. Agree with Arden! Social media platforms are really important for blogging! Otherwise it would be boring since there are so many ways to keep in touch with own readers! With that said, following you on bloglovin, Arden!

      JOURNAL OF STYLE / BLOGLOVIN

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  5. Really good post. Tnx for sharing!
    New post is up: www.senkasfashion.com
    Kisses,
    Senka

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  6. Great post! : )

    http://alex-faashion.blogspot.com/2015/05/blackbird.html

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  7. Great post!! It is true that with so many blog it is really hard to have audience, so many thanks for these tips!
    XoXo
    www.colourvibes.com

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  8. Great post, thanks for sharing! It can also become obsessive so I know I try to keep that in mind.

    xx Falasha
    Bite My Fashion ll Instagram ll Bloglovin'

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  9. It's my first time in your blog and i'm happy because thank's to this post i discover many blogging actions to improve!!! I follow you by now...
    IMPOSSIBILE FERMARE I BATTITI //BLOGGERS WANTED

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  10. beautiful post :)

    http://www.itsmetijana.blogspot.com/

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  11. Great tips! But ugh, SEO...my nemesis.

    Gina
    Pink Wings

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  12. Nice tips :) it's hard to have all of this going in early stages but im getting there :D

    Pam Scalfi♥

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  13. Awesome tips, Beautiful. I definitely agree with everything. Thanks for the tips. :)

    missymayification.blogspot.co.uk

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  14. Good tips! It sometimes makes me flesh crawls, when I see how lovelessly some bloggers write their articles. It often doesn't make fun to read them anymore and then I wonder, why they're blogging at all.
    For me, good content and a nice design are one of the most important preconditions to make me stay on a blog.

    Thank you for sharing this!:)

    Mimi
    Mimi's Bulletin

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  15. Informative post! A lot of takeaways! Nice work.

    XoXo :) nikki
    http://www.nikkistyle.net

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  16. Wonderful post! Great tips! :)

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  17. Excelent post!
    kisses....


    zapatosrojosmoda.blogspot.mx

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  18. Amazing tips! Good reminder about the headline. This is something I try to remember as it's easy to use a "cute" title that doesn't really describe what the post is all about. Have a great week! T. http://tickledpinkwoman.blogspot.com

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  19. Awesome tips hun! I've been searching and so glad to read your post. So helpful <3

    I'm so glad that I found your blog. Would you like to check out mine, and if you'd like we could follow each other on GFC and/or other social media and keep in touch!

    I hope you have an amazing week hun!

    XOXO, HaeMin

    HAEKUNAMATATA Blog
    HAEKUNAMATATA Bloglovin

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  20. Thanks for posting! I enjoyed the read, such great info on becoming and being a better blogger!

    God bless,
    XO, Claire
    Http://www.littlemissfashionqueen.com

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  21. these are really nice tipps and I must admit I'm so bad when it comes to SEO

    www.thefashionfraction.com

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  22. Lovely post, dear!

    Summer lipstick colors http://starlingdays.blogspot.com/2015/05/avon.html

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  23. Nice tips dear
    Dazzlingzest.blogspot.com
    Follow each other
    Xoxo

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  24. Nice tips dear
    Dazzlingzest.blogspot.com
    Follow each other
    Xoxo

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  25. Very informative post
    Great thing to know some of it
    XO

    Check my new post.
    The Bandwagon Chic | Instagram | Bloglovin

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  26. I agree that a good headline can really make a difference. If you think about our decision mechanism when picking a newspaper to read in the morning or a magazine to buy for the weekend, the first thing you notice is the title, photos, colors. Title+Photos are a great way to improve traffic.
    And I do quickie posts as well. :)
    Nice post.

    www.greenvogueandglam.blogspot.com

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  27. thank u for this post is so helpful!
    have a nice week my dear!
    see my Q&A new post!
    Isidora
    http://highheelpoodl.blogspot.com

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  28. Excellent tips, I will have to take them into account! The blogging world can definetly be brutal and sometimes I wonder why certain blogs are even popular, but here you have it! x

    http://chasingstephanie.blogspot.com.au

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  29. Great tips i running my blog and this tips help me to get 1000$$ in month

    Thanks For sharing

    GrabTricks.Com

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  30. This post is super helpful. Thanks for the tips :)

    Sarah | sarahanne14.blogspot.com

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  31. amazing advice dear!!! i will make attention! ;)
    big hug to you.
    Check it out my new post:
    http://www.honeyandcotton.org/un-look-trendy-e-sexy-per-la-tua-estate/

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  32. nice post!

    http://www.thefashionprincess.it/

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  33. Great tips :)

    chicasaltasalamoda.blogspot.com

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  34. Wonderful tips! I'm new to the blogging scene and these I will definitely keep in mind in the long run. Have a lovely week! :)

    May x • The MaydenBloglovin'

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  35. great post!
    kisses

    http://lestyledelapetiteblonde.blogspot.com.es

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  36. Great tips! Content is key - I agree.

    LUXESSED

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  37. great tips :) conversation is really the most important thing :D

    http://lovelyattitude.com/

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  38. Great post & love the tips! Do let me know if you're following me in the social media sites, & I'll follow you back right away. xoxo

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  39. These are definitely some helpful tips. :)
    I always find that I have to read a post quite well before I comment on it because that is what I'd expect from other people to do on my blog. :)
    I also don't know if posting excessively on social media is the best thing either because I have definitely lost followers in the past over it. :)

    Ellen,
    http://fishnetsxd.blogspot.ie

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  40. Such an awesome post girl - filled with so much great information for blogging success!

    xx

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  41. great post!! I definitely need to work on my seo, thanks for the tips!

    xoxo,
    Tara Belle
    Northern Lights – Southern Belles

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  42. So nice!
    Love, Annluck
    http://blackrosebyannluck.blogspot.pt/

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  43. What a great post, thanks for the tips!
    http://fashion-soup.com/

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  44. Great article, thanks for sharing :)

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  45. Great reminders, Content is king, having your personality shine is so important.

    http://www.racheldinh.com

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  46. This post just inspires me and energize my day! love reading it ♥
    so informative and helpful!

    New style post now posted love :)
    http://contemporaryboy.com

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  47. Great post. SEO is really important. xx
    http://www.ninasstyleblog.com

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  48. This post is absolutely wonderful!

    ** I'm inviting you to join Love, Beauty Bloggers on facebook. A place for beauty and fashion bloggers from all over the world to promote their latest posts!


    xoxo;
    BEAUTYEDITER.COM

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  49. Awesome tips... very helpful!!


    Amber
    All the Cute
    Recent Post: Floral Shorts

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  50. great ideas! thanks for sharing these :)
    www.samanthamariko.com

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  51. Thank you for sharing this useful information btw love visiting your blog.

    Greetings from London!
    BAMBAM

    xoxo

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  52. All great tips. I am new so this helps :)

    RedLip&Love

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  53. great post, thank you for sharing this tipps!

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  54. absolutely love posts like this...much loved and much appreciated tips :)
    kisses from dubai ♥
    www.mahryska.com

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  55. I really like what you wrote and that you shared your 'recipe' with us. I have to agree that there are more and more amazing blogs out there and it's really hard to get noticed. Great post it's really helpful :)

    LEJA

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  56. Thank you so much for sharing - I'm always on the look out for good blogging ideas and tips!

    Happy Medley

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  57. Great post!
    <3


    http://www.adelaacanski.com/

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  58. This was so helpful! I'm pretty new to blogging, and sometimes I need some guide lines to keep me focus :)
    xx

    Theblackblush.blogspot.pt

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  59. Great tips, defiantly bookmarking this!

    Annabel ♥
    Mascara & Maltesers

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  60. Hello, dear!
    So awesome blog! I love your photos and posts)

    Would you like to follow each other via GFC?
    I'd love to! Here's my blog: http://kireikana.blogspot.com/

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  61. awww thank you so much for sharing.

    I'm still new to this blogging and I'm always on a look out to improve! Thanks so much :)

    xoxo,
    Le

    www.levintagemint.com

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  62. Great advice :)

    www.maireem.blogspot.com

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  63. totally agree with this post!! :D it's really all about the blogging community!! :D

    Have a great week!
    Animated Confessions

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  64. Great tips! Thanks for shearing! Love this post!

    Jordina ♡
    —> Fashion Blog: THE SILVER FELINE

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  65. Really, thanks so much for your tips!!

    xx
    http://cocojeans.blogspot.pt/

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  66. Hi, I enjoyed reading your post :-* www.thepinkheartgirl.blogspot.de

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  67. pretty much what I would suggest to do :) xx

    dresses-and-travels //@susandollparts

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  68. Cool ♥♥♥

    http://ovationspas.com

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  69. Great tips!! Thanks for sharing :)
    xoxo

    http://petitedolcevita.blogspot.com

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  70. Great tips! Thanks for sharing them, as I'm new in the "blogging world" that kind of posts are really useful for me! :D

    http://closetconfidential2.blogspot.de/

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  71. Really great tips! Thanks for sharing!
    Melanie @ meandmr.com

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  72. Great tips dear!!

    http://fashionwalkinbrussels.blogspot.com/

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  73. Great post! Blogging advice is always a good thing to read. :)

    Sabrina
    Happiness Is The Only Rule

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  74. Great tips, thx for sharing with us.
    xox
    Lenya
    FashionDreams&Lifestyle

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  75. Very good advice, especially for those just starting out because everything is usually a learning process that takes a lot of time. So I am sure many would find these tips incredibly useful. x

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  76. Your tips are so important! I found a lot of things in your article I should improve! Have a beautiful time!
    Mis perlas de moda

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  77. Great post! I agree with "writing fully and from the heart." I don't think many people realize that in order to have good SEO, entries have to contain at least 300 words. One thing I use to keep track of my SEO is a WordPress plugin called "Yoast." It is, by far, my favorite plugin ever!

    Connie | Sponsored by Coffee | Bloglovin’

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    1. Connie, great for pointing out the at-least-300-words rule! It's very important.

      Thanks for the comment! xx

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  78. Great tips Arden. My favorite tip is "writing fully from the heart." When I am creating content, I am mindful of SEO and word count, but if what I am writing isn't true to me, I don't post it. That's the major reason I delay posts for days sometimes. Trust me readers appreciate consistent authentic content 10x more than just authentic content.
    xo
    A

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    1. A, I'm totally the same! And I end up posting quicky posts in the meantime. Quicky posts do the job, but it's not much compared to top quality article.

      Thanks for the comment! xx

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  79. Great post!!!!
    http://fashionpeekaboo.com

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  80. Wow! congratulations on your blog and specially on this post. I found it really interesting. Thanks for sharing the tips! Sometimes it´s complicated to keep up posting on a regular basis, (I have two little kids), or I just ran out of ideas, or I just have no energy to write every week... but as you said, the feedback of the readers is priceless and it´s the fuel you just need to start to write again... that´s it. Thank you again.
    Xxx

    http://supermumdiaries.blogspot.com.es/


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    1. Super Mum!! I love that name! Keep up the amazing work. x

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  81. Interesting info! It really is tough to get views. I guess the best way is to remain true to yourself and your message. Keep producing content.

    www.skinnyboyblog.com

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  82. Great advice!!! www.sanspareilonline.com

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  83. Perfectly done ☻☻☻

    http://pedisource.com

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  84. Thank you for the tips and blogger collaboration are the best way to build your own blogging tribe!

    http://www.distinguisheddiva.com/2015/05/get-ready-for-summer-with-this-full.html

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  85. This is so helpful! Thanks so much Xx
    http://fawnjournal.blogspot.com.au/

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  86. This is a great post! I've been blogging for years now, but have only really come to realize the value of increasing blog traffic a few months ago. I initially thought, "I started blogging as a form of self-expression," and I want to hit myself in the head for not realizing sooner that I actually want my expressions out there for a wide audience to read.

    My most recent post is about sustainable fashion, and I hope you also get a chance to read it/share it. It's a cause I believe in, and one I hope to share with others who are passionate about fashion.

    Thank you!

    http://kolleenf.blogspot.com

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  87. Very informative, thanks for sharing! ♥♥


    http://pedisource.com/nail-salon-equipment-furniture.html

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