|Photo via CamillaMayer, found here|
Let's face it: higher blog traffic makes blogging that much more fun. It creates a dialog - the engagement, successful collaborations, and finally, higher income. I'm asked often how I keep my blog traffic up, and I have to admit something: six years on the scene and I still have my slow times. I still struggle here and there. The competition is as stiff as ever, the blog world is changing with the times. That's why I'm always Googling what's new and am updating myself with what the blogger trendsetters are up to. And that's just how I open my mornings! Beyond that, there are a few more rules I follow religiously to improve and increase blog traffic, here they are:
Content - the core of blogging. This is where you express yourself, and the *real* reason your readers keep coming back. When it comes to content, please don't ignore SEO. Search Engine Optimism. A term which has become somewhat annoying (at least for those of us working in content marketing), but SEO rules must be integrated deep into our writing style. (Why? Google. That's why.) Write fully and from the heart. We're all totally guilty of those quicky-posts (especially me). But you owe amazing content to your readers and especially to yourself. The feeling of finishing a stellar article and then receiving mind-blowing feedback is priceless.
As much as I hate admitting it, my weakness in content and creating blog posts is coming up with really great headlines. It's important to realize that most people only read the headline and then proceed to skim the rest of the post. A good headline is everything, and it's recommended to really take your time with writing it A great tip: try thinking of what/how someone would Google the topic you are blogging about.
Keep active on social media and be constantly updated on what's happening in the (fashion) world. Be open to changing your editorial calendar when breaking news occurs (like a designer leaves, your favorite celebrity wears something insane, the latest collection is too good – it must be shared). Sticking with the times is the best way to get your content shared too, as that's what everyone's talking about!
Don't forget to research thoroughly and properly source – and admit if you've made a mistake in the past. Credibility is very important. Finally, don't forget to write in your own voice – forgetting their voice is the worst thing a blogger can do. So, don't.
We're all a part of this community – the fashion blogging community. It's probably the most gorgeous community online, I should add. And what should we do when we join a community? We network! Comment on other blogs, say hi and reply to their posts (yes, I mean a comment a bit more than "hi. Nice blog. Follow me *links* xoxo").
A lot of bloggers are very talented and innovative – you have a lot to learn from your peers in the game. Guest blogging and "sharing an audience" is an amazing way to increase your traffic while also increasing another blogger's traffic. Hosting a mutual giveaway is another awesome way to increase traffic, and again, this is true for the other blogger as well.
Reaching out to bloggers can also be done through Independent Fashion Bloggers (if you're not already a member, please become one!).
Be active on social media platforms, most importantly Twitter, Instagram, and Google Plus. Post updates (with photos - they attract attention) when a new post goes up, in addition to sharing ideas and things you like with your readers. I have readers who were first Twitter followers before moving on to my blog - the best example I have of the importance of being awesomely yourself and sharing blog posts on social media.
Guys, that pretty much covers it. I know it may seem like a lot to some but also like just a bit to others. This is what works for me for now, but I'm more than happy to hear what is working for you! Please share in a comment! xx
Also, I'm just going to say - I'm very open to blogger collaborations! If you have anything in mind, don't hesitate to email me email@example.com xx