Friday, May 29, 2015

Yellow at Home

Photos via

Sooo... remember my new-found love for yellow from here and here? Well, I'm also really loving it in the house. Yellow chairs, or even just yellow painted window frames. Just add some sunshine into your home! xx


Wednesday, May 27, 2015

GET THE LOOK: summer biker

Photo found here / would love to know the original source! If this photo is yours, or if you know the source, please let me know!
TOP - ROWME | V Neck White Tank Top, $10
SKIRT - H&M | Black Pleated Skirt, $18
SHOES - New Balance | Trainers, $118

Every morning, as I wait for the bus, I see this woman bike by. She has this light blue bike (love it) and she's always so well dressed in dresses and skirts! You don't think that a dress/skirt suits biking. But I'm so happy I've witnessed someone who proves that wrong. And then this photo came into my Pinterest feed... 
On another note, I've been "shopping" for a bike since winter. I've already located the bike I want, where it also fits right in with my budget. But... I'm actually a bit scared to bike around Tel Aviv! In Miami and in Berlin, I was 100% totally fine and confident biking through the city. But Tel Aviv is just too much. Anyone else feeling this? x


Monday, May 25, 2015

WISHLIST: To The Beach

to the beach

1. Lane Crawford | Panama Hat (budget option - Vince Camuto | Panama Hat, $19)
2. Illesteva | Pam Beach Sunnies
3. Clinique | SPF 45 Targeting Protection Stick
4. Clinique | SPF 50 Sunscreen Body Cream
5. NARS | Soft Velvet Loose Powder
6. Maybelline | Waterproof Mascara
7. MODA OPERANDI | The Morgan Bikini Top
8. Prism | Punta Bikini Bottons

To be honest, I'm not too sure what the hell is up with the weather. It rained a bit just last week, but a second later it was sunny and warm. One evening seems very chilly when the next is proper shorts weather. And now it's around 100 degrees (F). Oh, wait... I know what this feels like: FLORIDA. (In my head I just have that one meme saying "go home Tel Aviv, you're drunk..")

Whatever the weather, I'm still going to the beach at one point this next week! That's it. It's the end of May and I need some color. I'm excited to break out the swimsuit, apply my best waterproof makeup, don the sun-hat I wish I could wear with everything; all while promising to wear sunscreen! (pinky swear you too will wear sunscreen!)

Have you been to the beach yet this season? And what are your beach must haves? Share please! xx


Saturday, May 23, 2015


It's because I've taken the weekend off, hehe. Image via
Straight into business:

- I made these brownies, and then I froze them. They don't get rock hard; they are more like a very cold chocolate treat and it's the BEST. I'm so happy to have found this recipe, now my go-to.
- Since it's around 100 degrees out (F) (omg!), I've been moving from my usual cappuccino to an iced coffee. I've been following this iced coffee recipe for the past week in the office successfully (yes, it's really easy enough to make at the office!): 1 short espresso, 1 equal part cold water, 1 tsp sugar, and low fat milk. Put in little glass bottle and shake. See the final product here.
- I've just ordered this dress from ASOS! I love it, and can't wait to wear it to one of the summer weddings coming up!
- Nail polish of the week? It's all about some deep red vibes: essie's Double Breasted Jacket. A fall color, but whatevs! It's gorgeous.
- Mad Men is over. (#ommm) thoughts on the episode? Feel free to contact me via email (ardenrubens (at) gmail (dot) com) to further discuss! Also, see this link showing how Freddy Rumsen may have just foreshadowed the ending in the start of the season. Too weird and cool.
- Summer concealer? I'm about to try this Clinique one.
- I'm actually up in northern Israel this weekend for a wine festival! It's (sometimes) amazing getting out of the city for some fresh air (especially when wine is involved). Follow me on Twitter and Instagram for more updates!

What are you up to this weekend? xx


Wednesday, May 20, 2015


Photos by Steven Winston (he's new on Instagram! Go say hi!)

SHIRT: Zara (similar: Baldwin Denim | Snap Button Shirt)
JEANS: H&M | Skinny Low Jeans
BAG: Coach (similar: Diane von Furstenberg | Leopard Print Cross Body Bag)
SHOES: Sole Society (similar: Dolce Vita | Lace Up Sandals)
SUNGLASSES: Castro (similar: J Crew | Illesteva Round Sunglasses)

The weather isn't quite hot, nor cold. So... I get to wear a long sleeved shirt and sandals! Yes!
Plus, denim and denim.  I'm still on that trend.

These were taken one Saturday in Kerem Hatemanim (Yemenite Quarter), Tel Aviv. A pretty place with lots of gorgeous alleys, the coolest street art, cute cafes and street food spots. Recommended on weekends. xx


Sunday, May 17, 2015

How To Increase Blog Traffic

Photo via CamillaMayer, found here

Let's face it: higher blog traffic makes blogging that much more fun. It creates a dialog - the engagement, successful collaborations, and finally, higher income. I'm asked often how I keep my blog traffic up, and I have to admit something: six years on the scene and I still have my slow times. I still struggle here and there. The competition is as stiff as ever, the blog world is changing with the times. That's why I'm always Googling what's new and am updating myself with what the blogger trendsetters are up to. And that's just how I open my mornings! Beyond that, there are a few more rules I follow religiously to improve and increase blog traffic, here they are:

Content - the core of blogging. This is where you express yourself, and the *real* reason your readers keep coming back. When it comes to content, please don't ignore SEO. Search Engine Optimism. A term which has become somewhat annoying (at least for those of us working in content marketing), but SEO rules must be integrated deep into our writing style. (Why? Google. That's why.) Write fully and from the heart. We're all totally guilty of those quicky-posts (especially me). But you owe amazing content to your readers and especially to yourself. The feeling of finishing a stellar article and then receiving mind-blowing feedback is priceless. 
As much as I hate admitting it, my weakness in content and creating blog posts is coming up with really great headlines. It's important to realize that most people only read the headline and then proceed to skim the rest of the post. A good headline is everything, and it's recommended to really take your time with writing it A great tip: try thinking of what/how someone would Google the topic you are blogging about.
Keep active on social media and be constantly updated on what's happening in the (fashion) world. Be open to changing your editorial calendar when breaking news occurs (like a designer leaves, your favorite celebrity wears something insane, the latest collection is too good – it must be shared). Sticking with the times is the best way to get your content shared too, as that's what everyone's talking about!
Don't forget to research thoroughly and properly source – and admit if you've made a mistake in the past. Credibility is very important. Finally, don't forget to write in your own voice – forgetting their voice is the worst thing a blogger can do. So, don't.

We're all a part of this community – the fashion blogging community. It's probably the most gorgeous community online, I should add. And what should we do when we join a community? We network! Comment on other blogs, say hi and reply to their posts (yes, I mean a comment a bit more than "hi. Nice blog. Follow me *links* xoxo").
A lot of bloggers are very talented and innovative – you have a lot to learn from your peers in the game. Guest blogging and "sharing an audience" is an amazing way to increase your traffic while also increasing another blogger's traffic. Hosting a mutual giveaway is another awesome way to increase traffic, and again, this is true for the other blogger as well. 
Reaching out to bloggers can also be done through Independent Fashion Bloggers (if you're not already a member, please become one!).
Be active on social media platforms, most importantly Twitter, Instagram, and Google Plus. Post updates (with photos - they attract attention) when a new post goes up, in addition to sharing ideas and things you like with your readers. I have readers who were first Twitter followers before moving on to my blog  - the best example I have of the importance of being awesomely yourself and sharing blog posts on social media. 

Guys, that pretty much covers it. I know it may seem like a lot to some but also like just a bit to others. This is what works for me for now, but I'm more than happy to hear what is working for you! Please share in a comment! xx


Also, I'm just going to say - I'm very open to blogger collaborations! If you have anything in mind, don't hesitate to email me xx

Thursday, May 14, 2015

Dior Resort 2016

Photos via

Bonjour Cannes! This beautiful time of year has officially and happily arrived. The festival with my favorite red carpets, the best parties, and most importantly, the best of cinema. 

I'm not sure if Cannes 2015 was officially opened with Raf Simons' Dior Resort 2016 runway show, but I'm accepting this in my book. The venue is just in the hills above the Bay of Cannes, at Pierre Cardin's Bubble Palace - per usual, a visually pleasing venue. And the collection itself embodied this location so well, the shapes and silhouettes were all there. 

The show opened with these great plaid and gingham skirts, shorts, and frocks. All kilt like, but paired with stunning tops and detailing, all shaped brilliantly. I'm left needing peplums and curved hems, sculpted jackets and voluminous knits all in my life. 

I love when Raf gets all architectural with Dior. And I love when he mixes the architectural pieces and details with a very relaxed, on-vacation vibe.  The models in this collection all seemed a bit sun kissed (but not too sun kissed - it's the beginning of summer after all), with the wind permanently in their hair. The footwear came as easy going booties and leather flip-flips (gah, I know. Flip-flops at Dior). This is just all so amazing.  

This brings me back to Cannes and what I love so much about the concept. It's a place of chic ease. But a modern chic ease. A relaxed glamour, where there simply is no room for worries whatsoever. Raf brought all of this, and made me believe even more, that Cannes is magic like that.  

Thoughts on this collection? xx