Sunday, April 26, 2015

Does your blog really need a Facebook page?

Karmen Pedaru by Jean Baptiste Mondino for Jalouse, February 2008, via 
I don't recall even telling you guys about my day job.

Hi, I'm a Content and Community Manager at a digital advertising agency. My job includes: 
- Writing and managing content for the company's clients.
- Managing and being the voice of Facebook and Twitter accounts.
- I run a beauty blog and all of its content, in addition to creating content for a few other blogs. 

Yes, this actually is sounding like my CV or a Googled job description, so I'll stop now. 

I want to share my knowledge and experiences in the social media and content marketing world, but it's very tricky mixing my personal and professional lives sometimes. Anyways, I'm going to give this a shot, but it's so important for me to say: this article is 100% my own. This article is in no way connected to the company I work for.
Obviously the right time to share a photo of me in the office. Though, for the record - this photo is over a year old and that's no longer my desk (my current desk is so much cooler. I'll share an updated photo on Instagram).
Back to business.

I've had TOPCOAT's Facebook page for almost as long as the actual blog – yes, that's dating back to '09. My content on Facebook consists of updated links to the blog, coverage of the latest magazine covers, editorial, my shop picks, articles, and a few more odds and ends.

Does my content-outline sound/look familiar? It should. I built this content structure based on other, more successful (I'm happy to admit) fashion blogger's pages. I look at which posts of theirs are most successful and build my own posts along those lines (sorry, it's a habit I picked up at work). I do not boost posts, nor pay for advertising (I don't have the budget for it – it's not like I'm raking in the cash from blogging.)

TOPCOAT on Facebook, as it stands today

TOPCOAT's current stats are:
- 148 weekly post reach (avg one post per day).
- Avg 2 liker per post. 

According to my own documentation, in collaboration with the stats Facebook provides, I can confirm that in the past year my reach has been getting lower and lower, my likes are less and less, and my link CTR is close to nil. My chart has been following this negative trend, no matter how many times I'll switch up my content and promote posts and the page organically. My posts do not show up on my own fans feeds, and that's the bottom line. 

Just today, I saw the incredible Neil Patel (aka content blogging God - check him out if you don't know him already) speak here in sunny Tel Aviv. Andhe said something interesting: if only 5% of your fans actually see your posts, that's better than nothing! Guys, he's totally right, on one hand. But still, as a part-time blogger who puts a good few, precious weekly hours into Facebook, the question I'm left with is: Is having a Facebook page for my blog really still necessary?

It goes without saying that running a good blog with a steady stream of traffic is 50% content and 50% promotion, and we all need to be on the same page here with the fact that we have so much more competition than we used to. 

The answer to the question I have for now is: yes, having a Facebook page is still necessary only if you're going to boost posts and and/or advertise (paid to Facebook). I know this answer sucks for those of us who don't want to spend the money. However, with the amount of competition, we can either join the ranks and start bidding for our audience, we could use the "shout out for shout out" tactic with other blogs (while perhaps effective for some, this is very time consuming), or we can drop it and push our efforts to networking on Twitter, pinning our blog posts to Pinterest, and Instagramming everything gorgeous in our sights.

Twitter – you can love it or hate it but you can't deny that it's the best networking tool on the web today. I mean, I've made actual blogger friends and even scored a collaboration on Twitter. My links are pushed out by my readers, and I push my favorite blogs out too. It's a lovely active community, and you're constantly able to grow within it.

Pinterest – don't underestimate the power of the pin, and the snowball effect pins have. I have posts from a year ago which still give me traffic today. Yes, it's crazy to think that I pinned something so long ago and it's still moving forward and doing its job. Also, Pinterest is the best before-bed activity ever therefore not nearly as time consuming as Facebook!

Instagram – brand awareness 101. Instagram (owned by Facebook, by the way), similar to Twitter, is one hell of a supportive community of bloggers, but it's on a bigger scale. Yes, did you know that engagement on Instagram is 15 times that of Facebook (via)? That says it all. 

So, maybe it's too soon to delete our Facebook pages for good. But it's time we started to get over it. Let's start moving on into what looks to be the future of social marketing.

Please share your thoughts! 
I'd love to know how your Facebook page is doing, and if you are happy with the results. 



  1. Personally I love this post because bloggers tend rarely to be honest about the real way things are when it comes to the stats, social nets and e.t Moreover, I m totally agree - Facebook is hardly useful to promote blog unless you have at least 100k followed there....

    1. Amen! Agree! Facebook is still quite useful to me so I'm gonna keep it! Very informative post, Arden! Very interesting topic to write about!!! Really great job, dear!


  2. I hate twitter but maybe I need to get over myself and deal with it!
    I have boost some post on facebook and it really went viral but I can't afford to do that for every post.

    1. Oh, Adeola... you can do it! Get tweeting!

      And that's really interesting. I love hearing you've had success with boosting a post. How do you feel about boosting every so often? If a blogger would boost one post every few months, do you think they'd see a lasting good outcome?

  3. I personally don't have a FB account for my page because I think having an IG really sort it all.
    Yes you are right IG traffic is better than FB.
    I have my own personal FB account and tha's another thing.
    Thanks for sharing.

    Check my new post.
    The Bandwagon Chic | Instagram | Bloglovin

  4. I was thinking of deleting my blog's facebook page as I only put links and profile pictures but I'll wait after all... It's good to read a post that ansers some of my questions. I wish you an amazing week Ardens!

    1. Jeanne, happy to hear I'm not alone! Yes, let's make a pact to wait. But let's focus on other platforms. xx

  5. Glad to visit this amazing blog, truly inspiring. Thank you for sharing , great!!!


  6. great post :)
    kisses from dubai ♥

  7. Interesting post, great tips!
    I prefere instagram!
    Kisses, Paola.


    My Facebook

  8. Such a fantastic post! I've got all three, though have only really got into Instagram recently... I can honestly say I never relied on FB much, but chose to use it for those who prefer using FB for updates. One question I've got is how you manage to do all these jobs and not ever feel overwhelmed with the amount of information you have to process and share on a daily basis... This is what I find really difficult. x

    1. Natalia, it's all about making a list and sticking to it - I don't leave the office without a plan of what I'm going to be doing the next day (that's including TOPCOAT, office work, client's projects, and even just having to reply to a certain email at a certain time). I fill notebooks almost too fast.
      And I guess, the constantly changing marketing and blogging world promises I'll never have a dull moment and I just love that :-)

      Thanks for your comment!! xx

  9. Wothout any doubt most of my visit come form FAcebook so I'm sure I will keep it!!
    Great post by the way!!
    Have a great week!

  10. Great post. I dislike using FB because it's time consuming. I prefer using Google + the most. Glenda, Fashion Phases

  11. Right words, since Facebook changed the algorithm; reach fans is very difficult. I totally agree with you, Twitter and Pinterest give me much traffic. Instagram is more to your followers you feel closer.

    1. Agreed, and good point - Instagram is amazing for connecting with your readers! x

  12. This is really good to know! Thanks for sharing your expertise!
    melanie @

  13. Super useful, especially considering Facebook just announced it's switching back to a more friend-oriented and less page-oriented newsfeed. My blog has a Facebook, but to be honest, I don't really use it too much.
    Randi with an i

  14. Thanks for the input, I was wondering the same thing actually!

    Great post!


  15. I was thinking about quitting Facebook as well. I just don't think it's right to only be able to spread more by buying your fans and views... It's just sad that there is no other possible way anymore on there... Really sad that Facebook is only after our money right now..

    xx Nicola

    1. Nicola,
      That Facebook is just after our money is so sad to say, but I feel it's completely true. We can't forget that Facebook is a business at the end of the day (so are the other platforms, but they have other ways of benefiting from their user's work).
      Thank you for your comment! x

  16. I don't have fanpage yet, now I'm concentrated on increasing my lookbook account.


  17. I'm thinking this is good news:) I much prefer Instagram anyway:)

    Wishes & Reality

  18. I don't have a Facebook page for my blog but I love Twitter :D

    Rebecca Coco

  19. Great post.

  20. This is really great information!

  21. I was wondering whether I should do a Facebook page but decided not to as I'm still quite small in the blogging world! Great post and your job sounds amazing. x

  22. Great post :)

  23. This was a very informative post! Thank you for sharing. And you are so right about pinterest! It is a great before bed time thing.

  24. I love your blog, style, personality !! I love your work, keep going!!

    Môj BLOG (KLIK)

  25. Great post & you are so pretty! Just earned yourself a new follower on bloglovin!

    Much Love |

  26. That is very Interesting. Great information.
    New post about Serbia Fashion Week is up:

  27. great post, helpful info :)

  28. so beautiful outfit and nice blog! I follow you so hope you will follow me too! :)

  29. Awesome post and very interesting read, thanks for sharing your facebook advice! :)

    I have a new post on the blog, would love to know your thoughts:

    * Electric Sunrise - Fashion and Lifestyle Blog *


  30. So glad I read this! I need to get back onto Instagram! T.

  31. Such an amazing informational post!

    God bless,
    XO, Claire

  32. Hi Arden!

    You have written such an information sharing post which resulted in fascinating responses and opinions. I enjoyed the engagement with your readers you created! I am definitely into Instagram and want to do more with Pintrest…that was so funny how you mentioned it is much better before bed than Facebook!! Yes, I have heard of the guru you spoke about but when I read all his material on SEO, it got a little over my head, I must admit!! LOL.

    adorn la femme

    1. Hi Lauren!
      Oh, please start pinnning (and send me your link so I can follow!) - Pinterest is so easy to use and you will have endless traffic just by pinning all of your posts.

      Thanks for your comment :)

  33. Interesting post! I really enjoyed reading it!


  34. I just started using FB more often, but I find that it's not as useful for promoting content. My favourite platforms are Pinterest and Instagram -- I get the most reader engagement there. I'm still trying to figure out Twitter. Great insight though, I really enjoyed this post!

  35. yes to IG as a complement to a blog! i only started last year but the support from that community has been tremendous!! :D

    Have a great day!
    Animated Confessions

  36. Great points!! As I student I don't have time to focus on so many social media outlets, so I put a lot of emphasis on Instagram for community outreach. I'm glad to read that it is effective!


    Looks by Lau

  37. Great post! What it might not work for some might work for others. I think that they are totally different social media platforms.
    We Shop in Heels