Wednesday, April 29, 2015

The Best Way To Start Your Day In Tel Aviv

The divine shakshuka at Bacho Cafe, 85 King George Street, Tel Aviv

All photos are my own - these and more can be found on my Instagram

You know in my recent links-post, I mentioned something about my obsession with coffee, breakfast, and brunch right now... And I know the big majority of you are not in Tel Aviv, nor even close, but anyways I'd like to share my favorite breakfast/brunch spots of the moment, in hope that you'll come one day and we'll all brunch together! 

The brioche French toast at Lechem ve shut (Bread and Co), 125 Ben Yehuda Street, Tel Aviv

The coffee at Hamitbachon, 18 Rabbi Akiva (Yemenite Quarter), Tel Aviv

Gravlox croissant at The Rothschild Hotel, 96 Rothschild Blvd, Tel Aviv

Coffee + chocolate cake = the best combo at Margoza, 24 Margoza Street, Jaffa

Where are you usually starting your day?

Also, expect an exciting coffee post coming up! xx


Sunday, April 26, 2015

Does your blog really need a Facebook page?

Karmen Pedaru by Jean Baptiste Mondino for Jalouse, February 2008, via 
I don't recall even telling you guys about my day job.

Hi, I'm a Content and Community Manager at a digital advertising agency. My job includes: 
- Writing and managing content for the company's clients.
- Managing and being the voice of Facebook and Twitter accounts.
- I run a beauty blog and all of its content, in addition to creating content for a few other blogs. 

Yes, this actually is sounding like my CV or a Googled job description, so I'll stop now. 

I want to share my knowledge and experiences in the social media and content marketing world, but it's very tricky mixing my personal and professional lives sometimes. Anyways, I'm going to give this a shot, but it's so important for me to say: this article is 100% my own. This article is in no way connected to the company I work for.
Obviously the right time to share a photo of me in the office. Though, for the record - this photo is over a year old and that's no longer my desk (my current desk is so much cooler. I'll share an updated photo on Instagram).
Back to business.

I've had TOPCOAT's Facebook page for almost as long as the actual blog – yes, that's dating back to '09. My content on Facebook consists of updated links to the blog, coverage of the latest magazine covers, editorial, my shop picks, articles, and a few more odds and ends.

Does my content-outline sound/look familiar? It should. I built this content structure based on other, more successful (I'm happy to admit) fashion blogger's pages. I look at which posts of theirs are most successful and build my own posts along those lines (sorry, it's a habit I picked up at work). I do not boost posts, nor pay for advertising (I don't have the budget for it – it's not like I'm raking in the cash from blogging.)

TOPCOAT on Facebook, as it stands today

TOPCOAT's current stats are:
- 148 weekly post reach (avg one post per day).
- Avg 2 liker per post. 

According to my own documentation, in collaboration with the stats Facebook provides, I can confirm that in the past year my reach has been getting lower and lower, my likes are less and less, and my link CTR is close to nil. My chart has been following this negative trend, no matter how many times I'll switch up my content and promote posts and the page organically. My posts do not show up on my own fans feeds, and that's the bottom line. 

Just today, I saw the incredible Neil Patel (aka content blogging God - check him out if you don't know him already) speak here in sunny Tel Aviv. Andhe said something interesting: if only 5% of your fans actually see your posts, that's better than nothing! Guys, he's totally right, on one hand. But still, as a part-time blogger who puts a good few, precious weekly hours into Facebook, the question I'm left with is: Is having a Facebook page for my blog really still necessary?

It goes without saying that running a good blog with a steady stream of traffic is 50% content and 50% promotion, and we all need to be on the same page here with the fact that we have so much more competition than we used to. 

The answer to the question I have for now is: yes, having a Facebook page is still necessary only if you're going to boost posts and and/or advertise (paid to Facebook). I know this answer sucks for those of us who don't want to spend the money. However, with the amount of competition, we can either join the ranks and start bidding for our audience, we could use the "shout out for shout out" tactic with other blogs (while perhaps effective for some, this is very time consuming), or we can drop it and push our efforts to networking on Twitter, pinning our blog posts to Pinterest, and Instagramming everything gorgeous in our sights.

Twitter – you can love it or hate it but you can't deny that it's the best networking tool on the web today. I mean, I've made actual blogger friends and even scored a collaboration on Twitter. My links are pushed out by my readers, and I push my favorite blogs out too. It's a lovely active community, and you're constantly able to grow within it.

Pinterest – don't underestimate the power of the pin, and the snowball effect pins have. I have posts from a year ago which still give me traffic today. Yes, it's crazy to think that I pinned something so long ago and it's still moving forward and doing its job. Also, Pinterest is the best before-bed activity ever therefore not nearly as time consuming as Facebook!

Instagram – brand awareness 101. Instagram (owned by Facebook, by the way), similar to Twitter, is one hell of a supportive community of bloggers, but it's on a bigger scale. Yes, did you know that engagement on Instagram is 15 times that of Facebook (via)? That says it all. 

So, maybe it's too soon to delete our Facebook pages for good. But it's time we started to get over it. Let's start moving on into what looks to be the future of social marketing.

Please share your thoughts! 
I'd love to know how your Facebook page is doing, and if you are happy with the results. 


Friday, April 24, 2015



1. Balenciaga - Cable Leather Tote
2. UNIQLO - Middle Gauge Striped Sweater
3. Nine West - Linear Loafers
4. Ulla Johnson - Tassle Tie d'Orsay Sandals
5. New Look - Yellow Textured Crepe Dip Hem T-Shirt
6. H&M - Wrap Style Skirt
7. Jigsaw - Yellow Hand Knotted Scarf

Back to my yellow obsession for a second.
These pieces are all in my shopping carts around the web, as I'm just about to start purchasing and getting some yellow in my life.
What is your favorite piece? I'm aiming for the H&M skirt and Jigsaw scarf to start. xx


Wednesday, April 22, 2015


Photographed by Steven Winston

DRESS: H&M (similar) | JACKET: Urban Outfitters (similar-ish) | BAG: Kate Spade | SUNNIES: Old Navy (similar)

Cyprus is such a gorgeous country, as you can see more via my photo diary and on Instagram
One of my favorite spots was Zygi, somewhere on the southern coast, between Larnaca and Limassol. This old but beautiful port town completely blew me away (literally. I mean, I'm actually blowing away in these photos - Steven did well in capturing these!). 

I was wearing one of my favorite H&M dresses, but had to cover it with a jacket (it was colder than I thought). But it was still so nice walking along the port and dining in lovely local fish restaurants. xx


Monday, April 20, 2015



Model: Mali Koopman
Photographer: Saksia Wilson
Styling: Jessica Gibson and James Flynn

How are we feeling about yellow?
For me, it's such a love/hate relationship. I seem to love and adore it in pictures and on others, but I hate the thought of it on myself - and this is without me trying! My goal this spring is to open my closet (and heart) up to the color yellow. And this gorgeous editorial is proving to be great help, so far.
Here are some yellow items on my wishlist:

How do you style yellow? All help and advice is welcome! xx
(more gorgeous photos after the jump)


Friday, April 17, 2015


A Danish breakfast, via / found here

Oh, sweet weekend... how happy I am to have you (as usual).

- I'm having a big moment with breakfasts right now. On this weekend's schedule we have The Rothschild Hotel, Tel Aviv. And I'm looking forward to hosting a Danish breakfast one day (see picture above) - the concept is right up my alley. Don't forget to follow my foodie adventures on Twitter and Instagram!
My blog love of the week goes to Gina at Pink Wings - she has some of the BEST (and easiest) DIY posts, like this one.
- Back to the foodie-ness, I had a HUGE Pinterest-found-recipe success with this recipe, for delicious and easy garlic honey chicken! yum. and more yum.
- My beauty product of now has to be Bobbi Brown's Sheer Finish Pressed Powder... for one of the best finishes. Ever.
- I'm currently shopping for dresses I can wear to summer weddings. I'm now between this and this. What will you be wearing for those summer weddings?
GAME OF THRONES (all hail Khaleesi and her Givenchy-like dresses)
The article that will make you feel better about not being at Coachella.

Wishing you all a stunning weekend. Enjoy the weather (if you can). Eat well. xx


Thursday, April 16, 2015

GET THE LOOK: White Jeans

Wait, not only are they white... They are also meant to be destroyed! This trend may be one of those "trends-I-love-but-won't-actually-wear" for me. But I will try my best to make this work anyways.
Here's how I'll get this look:

(or we could easily dig into our closet and break out those gorgeous Zaras we all have!)

Thoughts? Is this is a yes or no trend for you? xx